Last week I meet a prospect selling herbs online. He claim his website is the top search engine ranking with majority of the keyword in herbal and also the No.1 biggest herbs online store in Malaysia.
He not ask me a question majority ask, “How to drive traffics to my sites?”. However he ask me why my website visitors don’t buy from me? He just don’t understand why his website doesn’t convert the visitor into sales. After 10 minutes review his website, I finally found that was some problem with his website in terms of the content arrange, newsletter subscription box with total 7 mistake of his website.
Here’s a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving!
But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?
If you owned a real-life bricks-and-mortar store, this would be easy: You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.
Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started.
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